Video coloca a modelos de Louis Vuitton como prostitutas
Fashion industry video accused of hyping prostitution
The short film, featuring clothes by Louis Vuitton, is angering feminist groups for showing supermodels walking the streets.
By Kim Peterson Fri 4:05 PM
A three-minute video featuring clothes by Louis Vuitton (LVMUY +0.12%) is coming under fire for showing supermodels walking the streets of Paris as prostitutes.
The video has no words and a classical music soundtrack, and shows dark and blurred images of models in lingerie waiting in dark alleyways. The women are also seen getting into cars at night and taking off their clothes in front of a car’s headlights. Later, the video abruptly switches to scenes from a Louis Vuitton show at Paris Fashion Week.
Women’s groups are saying the clip glamorizes prostitution. “It’s a disturbing video because it combines two different worlds — the refinement of haute couture and the violence of the sex trade,” a spokeswoman for the French group Osez le Feminisme told Le Parisien. You can see the video here, but even with the nudity blurred out it’s not something you want on at work or around the kids.
The video appears to be the brainchild of Katie Grand, the editor in chief of Britain’s Love Magazine, and features Cara Delevingne, Georgia May Jagger and other models. As the backlash grew, Louis Vuitton appeared to back away from the video, telling The Telegraph that “this video was created and broadcast by Love.”
For her part, Grand is apologizing, telling Fashionista that she is sorry for causing any offense. “It was certainly not our intention,” she said.